GreenUp Academy.
Profit First gave businesses a financial system. EOS gave them an operating system. GreenUp gives landscaping owners both — and the missing third piece — in one complete system built for this industry. It's called The GreenUp Operating System, and it's how an owner finally steps out of the truck without the company falling apart.
30-Day Money-Back Guarantee
Three pillars. One system.
Finance, Operations, People — the three sides of the business that keep an owner stuck in the truck. The GreenUp Operating System covers all three.
The 40/40/20 Financial Rule
Build on profit, not just revenue. 40% operations, 40% reinvestment, 20% owner pay — so the business actually pays the owner what it should.
The SLOT System
Systems, Leadership, Operations, Technology. The processes that let the company run when the owner isn't on the job site.
The Crew Code
Hire the right people, lead them well, and build a team that cares as much as the owner does — so the business doesn't live and die on one person.
Finance. Operations. People. Master all three and you own a business — not a job.
Installed month by month.
Profit Over Revenue
Install the 40/40/20 Rule. Clean books, real numbers, and the truth about what the business actually keeps.
The SLOT System
Systems, Leadership, Operations, and Technology — the operating model that runs the company without running the owner.
Buy Back Time
The first hires that trade hours for freedom — including elite LATAM back-office talent.
Pricing & Margin
Reprice the work. Protect the margin. Stop confusing being busy with building profit.
The Crew Code
Hire, lead, and retain a team that cares about the company — and an accountability structure that makes the owner replaceable on the truck.
The Owner's Seat
Step out of the truck. Lead the company. Live the life the business was supposed to give back.
Built to be used.
The Private Member Portal
Every framework, template, and SOP behind The GreenUp Operating System — organized, searchable, and ready to install in the business.
Alex AI
An assistant trained on Alex's methodology. Ask it about pricing, hiring, the 40/40/20 split, or any moment the playbook needs to be applied — answers grounded in the system, on demand.
"Six months in, my hours got cut in half, owner pay doubled, and I finally took a vacation without the phone ringing. It feels like I actually own a business now."
Questions, answered.
What is The GreenUp Operating System?+
A complete operating system for landscaping businesses across three pillars: Finance (the 40/40/20 Rule), Operations (the SLOT System), and People (the Crew Code). Profit First is a financial system. EOS is an organizational system. GreenUp is all three, built for this industry.
Who is GreenUp Academy for?+
Landscaping owners doing $300K–$5M who are tired of owning a job and ready to build a business that delivers profit, purpose, and freedom.
What's the time commitment?+
Roughly 3 hours a week — one group session, plus homework and Alex AI office hours.
What's included?+
Six months of cohort sessions, the private member portal, Alex AI (an assistant trained on Alex's methodology), and direct access to the frameworks behind The GreenUp Operating System.
Is there a guarantee?+
Yes — a 30-day money-back guarantee. If you're not satisfied within the first 30 days, get a full refund. The Academy gives you the system and tools; the guarantee is satisfaction-based, not a results guarantee.
Does Alex work with other industries?+
The frameworks translate across blue-collar and home-service businesses — HVAC, plumbing, construction, electrical, roofing, and the trades — but the cohort and case studies in GreenUp Academy are landscaping-specific. Owners outside landscaping are best served by the Strategy Call.
Apply for the next cohort.
We review every application personally. Expect a response within 2 business days.