Do you own your business, or does your business own you?
Helping founders own their business, instead of it owning them.
Alex Kirby works with blue-collar and home-service owners — landscapers, contractors, and the trades — to build companies grounded in profit, not just revenue. Real systems, real peace, and a business that runs without running the owner into the ground.
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A life worth building.
AlexKirbybuilt,scaled,andsolda$2Mlandscapingcompanydebt-free.He'sbeeninthetruck,onthejobsite,andthrougheveryspringrush.He'shadtwoexitsasoftoday.Nowhehelpsblue-collarownersbuildcompaniesonprofit,purpose,andpeace—sothebusinessservesthelife,nottheotherwayaround.
Ways to Work With Him
Pick the path that fits the business right now. Each one is built to move owners toward profit, purpose, and peace.
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One short, honest note on profit, purpose, and peace — straight to your inbox.
Grow My Business
Real, interactive tools — not lead-magnet PDFs. The first step toward profit and clarity: see exactly where the business stands today, and decide what to fix first.
See Your Numbers
40% operations. 40% reinvestment. 20% owner. Revenue is vanity. Profit is what changes a life — see where the business stands today.
Reinvestment is 20% under the ideal — that's the biggest gap.